7 Important Tips When Using TikTok for Business

As an entrepreneur for over a dozen years, running + selling Bump Club and Beyond AND now Lindsay Pinchuk Marketing + Consulting, I will tell you: I've made my fair share of mistakes. But I'm here to save you from making the same ones.⁠

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Many of you have asked me when to do right now when it comes to social media and your brand.

I will say one thing: I do not have the answer because there isn't one.

No one wrote a handbook for how to handle or approach social media when dealing with many of the issues we face in today's world. Here are some important steps to consider when deciding WHAT to do.

Instagram can be a vast and overcrowded space, but there are a few very simple steps you can take to make sure that not only you're found, but that you are discovered by the right people.

Would you ever believe that this amazing community I'm speaking to here started with just three things: an email, my pregnancy story, and a little bit of courage?

Transparency and Integrity. From the minute you become an entrepreneur, no matter what it is that you actually do, these two words become intertwined. These two words become the pillars of your every day. These two words become the functionality of your existence. Without them and without upholding them, your brand is nothing. ⁠

If there is just ONE step you should take when you launch (or re-launch) your business...let it be this.

Often times, new businesses don't have the funding to hire a full time team to do everything that you need to get done. Hence---the reason why so many founders wear so many hats. It's the truth, isn't it?

But you don't need to have deep pockets and big budgets to get help. When you're starting out and when you're bootstrapping a business, you just have to be scrappy and get creative.

Here are six ways to get the help that you need....

A collaboration doesn't have to be difficult to implement. There are so many easy ways to expose yourself and your brand to new customers. Here are five ideas...

Never underestimate the power of the people who are right in front of you. In this week alone I've had a half a dozen opportunities (all different kinds!) come out of simple networking conversations. Whether it's today or ten years from now, the world put them into your orbit for a reason.⁠ ⁠

So many of you ask me for best practices for networking...and here are my top tips: ⁠ ⁠

Over the last two years we've seen many women pivot and shift not only taking on the many roles needed to keep their life and their families lives moving in the right direction, but we've also seen more women embracing the flexibility the pandemic provided as a vehicle to achieve their own dreams. We have some Texas based females making history as we speak.

Over the last two years we've seen many women pivot and shift not only taking on the many roles needed to keep their life and their families lives moving in the right direction, but we've also seen more women embracing the flexibility the pandemic provided as a vehicle to achieve their own dreams. We have some Midwestern based female founders making history as we speak.

If you're not creating content as your primary source of revenue, this process can seem daunting. BUT, it is so incredibly important because if done correctly, your content strategy will have residual impact on the revenue you create from your primary source of revenue. ⁠ ⁠ Here are five steps to get started…

When you start a business and begin to take money from others in exchange for goods or services, it's important that you treat your business the way you want others to treat it too. If you want people to take you seriously, it's important that you make it legit so that others do as well.

Here are 5 simple steps to take to legitimize your business:

Forty-seven gifts we love from female founded companies. And a chance to win big.

Business Consultant, Entrepreneur, and Small Business Expert, Lindsay Pinchuk, shares tips for working from home productively with Studio 512, Austin, TX.

You've heard me say it before, and you will hear me say it time and time again. You have to be SOCIAL on social media. But you may be wondering...HOW? ⁠ It's important to show up and create conversation in order to generate more engagement. The more engagement you have (on any platform) the more success you will have there too. Here’s how…

Clients and brands I work with are usually very surprised that you don’t need huge budgets and deep pockets to put together a successful marketing campaign. Truthfully, the ones with the most ROI and traction are those which are well thought out and executed vs. ones that require a giant pot of money.

Building, growing and nurturing a community to surround your business may be one of the best strategies that you can implore to impact your business and your bottom line. Your community are the people who subscribe to you and your brand—-what you’re doing, what you believe in and they KNOW that you can help impact their life in a positive way.

I asked Influencer and Founder Jenny Leflore to join us in one of our our first thought-provoking conversations. As the Founder of Mama Fresh Chicago, Jenny welcomes the diversity of motherhood.