Instagram can be a vast and overcrowded space, but there are a few very simple steps you can take to make sure that not only you're found, but that you are discovered by the right people.

I started and built my first company, Bump Club and Beyond, based on one thing: My life as a mom. I showed up and shared EVERYTHING. In doing so, I CONNECTED with others who were going through the same things. I connected with them and then they showed up as our customers. At the time I didn't realize I was even doing this. ⁠ ⁠

When you show up for your brand---on social media, in emails, at events, on your blog there is a VERY important reason in doing so: CONNECTION.⁠ ⁠