Many of you have asked me when to do right now when it comes to social media and your brand.

I will say one thing: I do not have the answer because there isn't one.

No one wrote a handbook for how to handle or approach social media when dealing with many of the issues we face in today's world. Here are some important steps to consider when deciding WHAT to do.

Instagram can be a vast and overcrowded space, but there are a few very simple steps you can take to make sure that not only you're found, but that you are discovered by the right people.