Clients and brands I work with are usually very surprised that you don’t need huge budgets and deep pockets to put together a successful marketing campaign. Truthfully, the ones with the most ROI and traction are those which are well thought out and executed vs. ones that require a giant pot of money.

Building, growing and nurturing a community to surround your business may be one of the best strategies that you can implore to impact your business and your bottom line. Your community are the people who subscribe to you and your brand—-what you’re doing, what you believe in and they KNOW that you can help impact their life in a positive way.

This week on the Dear Founder Podcast, my guest Rachel Rischall, Founder of Three PR, is joining me to share her story on the benefits of being - what she calls" pleasantly persistent.”

If you’re working hard and not seeing the progress you desire, you might want to take a minute to make sure you’re avoiding these common mistakes seen so often among business owners both new and seasoned. Here are ten common mistakes that could be hindering your marketing efforts…