Building Buzz: Growing Your Community through Publicity

Building Buzz: Growing Your Community through Publicity

Together we will build an actionable strategy to ignite your brand and make yourself stand out in 2023 on a $0 budget.

I’ve been growing brands for nearly 25 years. 

But I've forever used ONE method to build my own brands and that of my clients and students.  

My signature SWEEP Method utilizes Social Media, Website, Emails, Events, Partnerships and Publicity to build connection, engagement,  reach and growth among your community. 

The proof is in the process, not in what you post.

And guess what?  Once we build your plan, it will cost you nothing but an hour a day. Seriously. 

Are you ready to Ignite Your Brand and Make Yourself Stand Out?

The Sweep Method translated to these real results for clients in 2022:



CLIENT 1 RESULTS:

In a 90 day period, she increased her engagement 636% and her followers 11.2% vs. the 90 day period prior. She received 300% more client enquiries during this time frame.

CLIENT 2 RESULTS:
This client saw +85% in reach, +289% in engagement, and +383% in post interaction. An influencer partnership execution resulted in 1,000+ new followers and 1400 new email addresses in five days.

CLIENT 3 RESULTS:
After posting with connection for a week, another client saw an increased reach of 151%, increased engagement of 750% and a .5% follower increase. Over time, the reach and engagement increases leveled off, and the follower increase went up to 8% in 30 days.

Ignite Your Brand: What You Will Learn

Ignite Your Brand: What You Will Learn

Award-winning entrepreneur, Lindsay Pinchuk, will meet with you LIVE each week to share nearly 25 years of marketing experience, the step-by-step strategies and tips she used to build and grow her first 7-figure company, her current company, and the very same ones she uses with her clients every day.

Class meets LIVE, Mondays at 12pm CT:

January 30, February 6, 13, 21 (Tues.), 27, March 6, 13, 20

Replays will be sent out offering forever access. Assignments each week are designed so that you come out of this class with a marketing strategy, action steps, and the process to implement it all for community and bottom line growth.

You will start seeing results along the way as we work together. At the end of the workshop you will have:

  1. A comprehensive overview of each of these areas of your business.

  2. A strategy for how they work together.

  3. A plan to execute on.

  • This includes everything you put out into the world and HOW. Not only will we talk about ideas for what to share, but we'll discuss HOW to share and more importantly, how to be most efficient with your content.

  • We’ll talk MORE than just the basics. Most important you’ll learn how to share your content efficiently. We’ll also discuss which platforms to use, best practices, how to manage your accounts, AND THE PROCESS.

  • We’ll talk about why your email list is your MOST important asset and tool for marketing your business. We'll cover how to attract people to sign up and best practices. We’ll generate a plan to tie email marketing to your other marketing efforts + social media.

  • How to work with others to drive traffic, connection and ultimately conversion. We'll discuss types of partnerships, best practices for outreach and where to find partners. and then you’ll be given practical usage examples to tie your partnerships to your content and social media.

  • Ideas and execution strategies to market your business with next to no budget, but driving huge impact and awareness. Templates for outreach and execution included!

  • This is your most powerful way to build your connection to your community. We are going to talk about different events that you can plan through your business...as well as the types of events you should be a part of and attend.

  • There IS a method to the madness. This week we will discuss HOW you can efficiently repurpose all of your content, creating a process and marketing machine to build your community and drive bottom line growth.

  • The last week is all about taking all of your questions. You’ll have 90 minutes so that we can make sure everything and anything is answered before we wrap up our official time together.

  • You’ll get actionable assignments designed to move your community building process forward each and every week.

Are you ready to Ignite Your Brand in 2023?

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Are you ready to Ignite Your Brand in 2023? ⋆

What past students are saying…

  • "On a weekly basis for twelve weeks, Lindsay Pinchuk coached and mentored me in how to build a brand and social presence. With her processes and materials, I successfully launched my small business all while keeping pace with a rigorous day job. Lindsay taught me how to build my way forward, providing me with creative and adaptable tools. Enthusiastically driven and rooted in integrity, Lindsay showed me how to transform my thinking and ultimately helped me build my dream in launching a small business to serve others beyond belief! "

    Cindy G., C-Suite Fortune 100 Executive

  • "With this bootcamp, I love the power of community with good clear info on HOW TO. Sometimes you WANT TO, just don't know HOW TO."

    Lesley McShane, Podcast Host, The New Old You

  • "Lindsay is a wealth of knowledge. She offers insight as well as practical examples of how to move your business forward. From email, to social, to networking in general... this course is a 'do not miss!'"

    Jessica Merar, Director Dragonfly Foundation, Chicago

  • "Lindsay is passionate about helping women build their business and brands and it shines through. She was able to not only provide a top-notch workshop, but also an opportunity for female founders to come together to work together to champion one another. Lindsay offers so much more then what meets the eye and I am so grateful to have had the opportunity to work and learn with and from her."

    Danielle Delaney, Founder, The Mom Files

  • "Your authenticity is everything. You are so disarming and genuine. Your work is thoughtful but you also didn’t kill us with structure. I’m a super structured person and I felt very at ease. There was no slideshow, even though clearly there was a structure and a method. So appreciate your time and your knowledge and you. I’d hire you in a hot second if I could!"

    Renatta Watts

  • "Lindsay provided the wisdom and encouragement I needed to get my new business on to social media, and off the ground. I'm seeing measurable growth and building new relationships in my field everyday because of her advice."

    Laura Garland, Founder, A Spirited Ceremony

It’s Time to Ignite Your Brand: Make Yourself Stand Out!

BONUS: Everyone who registers by January 16th will get “Building Your Community Through Publicity”

with Lindsay Pinchuk + PR/Media Expert, Nicole Pearl Kaplan FREE (value $297.)

IGNITE YOUR BRAND AND MAKE YOURSELF STAND OUT for less than $10 and one hour per day.

>>>8 LIVE Sessions with Lindsay Pinchuk to build your marketing strategy for 2023

>>>8+ exercises to execute your plan and put it into action.

>>>Corresponding resources + workbooks

>>>“What to Post?” an e-book from Lindsay Pinchuk

>>>Private members only Facebook community starting in January 2023. (You’ll be able to network in this group with the other members of your class!)

>>>Templates and checklists for executing Lindsay’s guiding principles presented in class. (Ie. Outreach materials for partnerships, how to create a giveaway, what to ask for when you contact someone to interview, etc.)

Everyone who registers by January 16, 2023 will get “Building Your Community Through Publicity”

with Lindsay Pinchuk + PR/Media Expert, Nicole Pearl Kaplan FREE (value $297.)

More of what students are saying…

Why learn from Lindsay?

With nearly 25 years of marketing + sales experience behind her, Lindsay Pinchuk is an award-winning entrepreneur, consultant, community builder, connector, storyteller, expert marketer, social media maven, spokesperson, on-air expert, small business champion, and Mom.

With just a $500 investment, Lindsay left corporate America and founded her first company. She turned a profit in year one and created unique partnerships with Target, Nordstrom, The Honest Company, Seventh Generation, Huggies, ULTA and many more.

Eventually she grew the company to 7-figures year-over-year in revenue, and built its community to reach over 3MM users monthly. Less than a decade later she led her company’s acquisition by a large agency holding company.

Since 2010, Lindsay’s lent her expertise to 300+ television segments, given interviews on 75+ podcasts and has been featured in or contributed to stories in Time Magazine, The Wall Street Journal, Parents.com, Babycenter.com, “The Doctors,” “Access Live,” The Chicago Tribune, Crain’s Chicago Business, Chicago Magazine and many more as both as a parenting/lifestyle expert, AND as an entrepreneur/small business expert.

Following a successful exit,  Lindsay is now a consultant, coach, public speaker and teacher, working with businesses, both large and small, to ignite their brands awareness using SWEEP through easy to execute, cost-effective strategies—-just as she did and is doing now through the community she’s building for female entrepreneurs: Dear FoundHer…

You can also find her behind the mic of her twice weekly podcast for female founders, Dear FoundHer... where she’s shared conversations with some of the world’s most successful female founders including Bobbi Brown; Creator + Star of Netflix’s Workin’ Moms, Catherine Reitman; Megan Tamte, founder of EVEREVE, Peloton’s OG Instructor, Jenn Sherman, and over one hundred more.