5 Steps to Landing a Podcast Interview
If you don’t have a podcast of your own, that’s ok! You can still guest on other people’s shows.
When you guest on a show it elevates your credibility, your authority, gives you press, and often times you walk away with a TON of valuable content you can share on your own platforms.
PLUS, where else can you talk about yourself and your business for 30+ minutes?
You’d be shocked, but even experienced PR pros often ignore these 5 steps. Follow this guideline when pitching yourself for podcasts.
Ask yourself? Is this podcast a fit?
Make sure that it is and let it be known in your outreach. Mention listening to a recent episode, or leaving a review. Most importantly, LISTEN to an episode first. If it is not a fit, don’t pitch.
Write a pitch that is tight and to the point.
When you get an unnecessarily long email, what do you do it with…” EXACTLY. When you are pitching yourself, make sure that your pitch is no more than 2-4 sentences maximum about you or the client you are pitching. PLUS, include 2-4 bullets about what the guest can talk about.
What can YOU offer the podcast?
“We want to use your platform to promote XYZ” is probably one of the worst sentences you can share. Let the host or person receiving the pitch know what YOU can bring to THEM. An interview is a partnership and if you’re the one that wants to be a guest, don’t make it about what you gain. Make it about how oyu can help the show.
Make it easy for them to find you. USE LINKS.
Make sure that you are not sending the recipient of the email on a scavenger hunt to find out more if they want it. Because do you want to know something? They won’t go. Include links to their social platforms, website, and any other noteable location where they can find information.
Don’t ask to sit it on the interview.
Guests: This is not a service your publicist needs to offer, nor is it one you should be keen to pay for. Have them use the hourly rate to actually accomplish something for you, vs. babysitting.
Publicists: This is one of the most annoying questions a host can receive. When you sit in on the conversation, it impacts what is being said. Whether you think it does or not. Use the time to better prepare your client. And if a host says no, respect that. When you push back they won’t be so keen to book your guests again.
